In these pandemic days, people are trying to be happy by creating a colorful world for themselves and getting away from reality. Therefore, this Spring/ Summer 2022 collection inspired by the fairy tale “Alice in Wonderland”, aims to reflect the colorful world of fairy tales in each piece, and focuses on the concepts of escapism and storytelling. Characters and unforgettable scenes from the fairy tale “Alice in Wonderland” are reflected in the collection by using craft techniques such as embroidery. Each embroidery reinforces the spirit of the collection by focusing on storytelling.
This collection embraces slow fashion, and explores ways to cope with stress and anxiety through embroidery, art therapy and color therapy. In the designs, vintage inspirations such as puffy sleeves, large bows, and extra-voluminous skirts are blended with the fashion sense of today's generation. With these applications, it reveals the collection that feels good and displays a positive character for women between the ages of 18-30 and shows the energy of colors on people. Thus, the priority of the collection is that women can imagine themselves in a fairy tale in these designs.
